Marshall McLuhan, Messing with our Minds since 1964.

When first being introduced to McLuhan’s famous communication philosophy ‘The Medium is the Message’, the thought process goes a little something like this: “I think I get it… I think i’ve got it… IT MAKES SENSE, I COMPLETELY UNDERSTAND THIS…. nope, I don’t get it, I will never get it.” Or at least, that’s how my brain deals.

To say that ‘The Medium is the Message’ is to say that the platform, through which information is distributed, has a greater impact on the individual than the content itself. And that’s all well and good but the hardest part about trying to grasp this concept is that there are so many elements that go into the meaning.

The Medium can become the message when it delivers content that we would otherwise be unable to access.For example; before innovative communication technologies existed in our world, such things as conversations with other people in different towns, regions or countries, were simply not possible. Today, however, with the existence of electricity, the internet and a myriad of communication devices which allow instant messaging and phone calls; we have become accustomed to the idea that we are able to contact anybody in any part of the world in an instant. This is because we, as tool users, view technology (our tools) as an extension of ourselves. (McLuhan, 1964)

This is the interpretation that makes the most sense to me and even still, I confused myself to no end trying to construct a response.

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