Su, W. (2011). Resisting cultural imperialism, or welcoming cultural globalization? China’s extensive debate on Hollywood cinema from 1994 to 2007. Asian Journal of Communication, 21(2), pp.186-201. https://eds-a-ebscohost-com.ezproxy.uow.edu.au/eds/pdfviewer/pdfviewer?vid=0&sid=cee51ba8-fe80-495a-9d37-574bacc6fd1e%40sessionmgr4008
This reading focuses on cultural imperialism and the impact that the idea has had on the Chinese media market concerning Hollywood cinema in the period spanning 1994-2007. The author, Wendy Su, explains that
“American Cultural supremacy is a result of global capitalism and cultural products like Hollywood films help colonize a global audience and help form a hegemonic culture, which has threatened and is threatening the existence of other cultures and the creation of alternative ways of life.”
The source fits into the literature in that it outlines the impact that cultural imperialism has had in the Chinese context and the struggles that the Chinese film market has had trying to compete with Hollywood and the Americanization of film. Su also outlines the issues that Cultural Imperialism has had, not only on the Chinese film industry, but also on the nation’s identity as a whole. The reading fits into the context of global media studies because it addresses problems that are facing a culture regarding the consumption of media in a way that threatens cultural heterogenization as a way of creating a new modern national identity.
This source could be used as a reference towards the ways in which globalization and Americanization of media has impacted cultures and national identities. This case is particularly interesting as it displays the ways in which cultural imperialism has managed to affect such a culture as ancient as China, and the internal conflicts that have arisen through the importation of foreign concepts of media. This source presents limitations in the manner that it focuses on only one particular culture and also appears to contain a small amount of bias.
Matos, C. (2012). ‘Globalization and the mass media’ In: Encyclopedia of Globalization. Oxford: Wiley-Blackwell. http://dx.doi.org/10.1002/9780470670590.wbeog369
This reading concerns the globalisation of mass media and offers a complex overview of all of the issues that evolve from having a particular culture represent and dominate the consumption of media in a global context. The article addresses theories concerning modernization in conjunction with globalisation through mass media. This source goes into depth about the historical context globalisation and cites numerous scholars and their theories which I believe is important and will be very useful when looking to reference other works concerning globalisation through mass media. The source also addresses homogenisation and hybridisation which are too significant factors surrounding the conversation around the positives and negatives of globalisation and this exploration will prove useful throughout the course of this subject. In terms of limitations, this article is from 2012 so it may not hold completely up to date or credible information. Overall I think that this source holds a very in depth analysis of everything that concerns globalisation and the theories within the overarching notion that enable a greater understanding of the concept.