Research Pitch: Past Vs. Present Media Use at Live Events

To what extent has the impact of modern media use influenced the ways in which we experience Live Events?

For as long as I have been going to Concerts and Live Events, there have been digital cameras or phones, to capture the moments and memories of what is taking place at that point in time. I went to my first concert with my older sisters in 2008, it was Chris Brown and Rihanna (before the whole domestic violence debacle) and I remember them texting on their phones, taking pictures with their digital cameras (the weapon of choice for getting that prime pic) and updating their Myspace profiles with dark, blurry photos taken from the nosebleed section. I can recall being annoyed that they weren’t paying full attention to the concert, but then calming down at the thought of having photographic evidence of such a cool experience to show my friends at primary school the next week. When I attend concerts now, I always catch myself whipping out my iPhone in order to catch a video of my favourite song to send to all of my friends or put it onto my SnapChat story – but every single time I get so frustrated with myself for fussing with my phone and not just enjoying the moment that I have spent a lot of time and money in order to be in.

When thinking about topics to research that would reflect the relationship that media has in space and the impact this can have on the way people interact with real life experiences, I immediately thought of that time in 2008, and consequently, every other concert I attended after it, because I have never been able to fully work out why it is that people, including myself I’ll shamefully admit, would rather spend the majority of their time watching a Live event through a device.

In Week 2 of this subject we participated in an ethnographic exercise, discussing television memories with older consultants, gaining an insight into the parts that media and technology have played throughout the course of history. I thoroughly enjoyed this research method and I intend to use it throughout the course of my investigation into the reasons and ways that people engage with media at live events. I would also like to incorporate traditional research techniques such as Surveys and perhaps even conduct a focus group if time allows.

In terms of defining a demographic for my research, I have come across a slight difficulty. My problem is that I would like to interview people from past generations and gain their perspective on engaging in live entertainment without the interference of modern media use and then compare it to the experience of attending a concert today. To do this I will need to consult individuals who have both had the benefit of attending concerts prior to the release of technology such as smartphones, tablets and digital cameras, and the luxury to do so in a modern or current context. I would also like to consult people from my own generation who have only ever known a time where instead of being told to “put your lighters in the air”, it’s been a polite request to “turn your phone’s onto flash”.





No Copyright Infringement Intended…

I got the idea for the case study for this week’s blog post when I decided it was about time I got my act together and downloaded Kanye West‘s latest album ‘The Life of Pablo‘, only to find that the only way I could even listen to it was if I subscribed to the music streaming app TIDAL. I had already used up my one month free trial ages ago and really didn’t want to give up my credit card details all for the sake of one album. I was so frustrated, why can’t I just buy the damn thing Kanye!?

Anyway, I did some research and found that he and his lawyers had actually launched a campaign against Pirate Bay for breach of copyright laws. So far no actual legal action has been taken and there is serious doubt as to if it ever will but it still adds to the constant buzz that surrounds well-known artists and the ways in which they try to combat copyright infringements. I made a Prezi (ironically riddled with copyright breaches) in order to further illustrate the case.


Audio used in Prezi: Power by Kanye West ,

Media Ownership: ‘No one man should have all that power.’


Rupert Murdoch

Australia has one of the highest levels of consolidated media ownership in the world. The lack of diversity in terms of where we are able to source our news is an issue that compromises the ideology that Australians live in a democratic country where freedom of information is a given. Media outlets have a duty to remain impartial in order to convey the truths of the world without the influence of ‘the great man‘.


The limited amount of perspectives that are represented within the Australian media poses a problem to audiences who need to form an opinion on contemporary subjects such as  Australian Politics for example.


This is a famous representation of control in the media. News Corp, owned by the notorious Rupert Murdoch, published this issue of the Daily Telegraph in relation to the September federal elections back in 2013. This kind of one-sided representation sways audiences in an obvious direction, and the means by which this is done is not subtle. For those who do not realise that their news sources are not being regulated and do not pick up on the fact that these privately owned media corporations are heavily interfering with what is being distributed to the public, the problem becomes real. The brainwashing of readers becomes all to easy as the fact that these representations are biased does not get exposed. Australia, in regards to media ownership, is becoming a state of deception. The above image can certainly be classed as political propaganda.

“Mr Murdoch is entitled to his own view… he owns 70% of the newspapers in this country.” said Former Prime Minister, Kevin Rudd, in a press conference on 6th August, 2013. 

Rupert Murdoch represents, for many, the abuse of media power that is so greatly feared within society, But does this only apply to somewhat primitive means of media and communication? I mean, Newspapers and News programs are mediums which are usually only accessed by older generations. The diversity, although it may not be in the ownership of the media, lies in the different and expanding social media platforms. Independently owned and run blogs, twitter accounts, facebook pages as well as other web pages have the potential to report on issues that are currently in the news without presenting bias or capitalist influence. Awareness of concentrated media ownership becomes spread through these mediums and promotes investigation into sources as well as teaches audiences to be weary of what it is that they are reading and to be mindful of where their information is coming from.

I personally source my news from radio updates on the government owned radio station Triple J, as well as through facebook posts by news outlets and more recently, blog posts on tumblr. I always try to question the credibility of sources as it’s important to know where our news is coming from and to remain knowledgeable of what is going on in the world.

I’ll leave this post with a very politically incorrect, but still chuckle-worthy video by Australian comedian Neel Kolhatkar displaying his interpretations of the Australian Media.